Adelaide University
3 year(s) full-time
Use insights to make an impact with this 100% online marketing degree. Become an expert on consumer behaviour and the scientific laws of brand growth.
To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.
This degree will give you a solid understanding of business fundamentals along with marketing knowledge across consumer behaviour, market research and analysis, advertising and brand management. In your first year, you'll jump into essential business topics, including principles of economics, business law, and accounting or quantitative methods. You'll also get a start on your marketing topics, including marketing principles and consumer behaviour. In your second year, your topics will cover advertising, retailing, market research and analytics, business intelligence, entrepreneurship, and organisational management. Your final year will give you specialised knowledge to take into your career as a marketing professional, with topics on strategic management, branding, marketing planning, integrated marketing, and international business environments.
Adelaide University is delivering nation-leading curriculum and exceptional student experience. Our Bachelor of Business (Marketing) provides industry-leading marketing knowledge, preparing you to enter a fast-evolving field. You'll graduate with a versatile degree, ready to take on a range of roles in business and marketing.
With our Bachelor of Business (Marketing) you can pursue all sorts of exciting careers in business and marketing. You could be a brand manager, advising businesses on how to boost their growth. You might be a marketing analyst marketing coordinator, taking charge to make sure company's reach their goals. Perhaps you'll be a market researcher, identifying consumer trends and audience data to inform cutting-edge marketing strategy. Or, you could pursue careers as an account manager, business development manager, fundraising and development officer, international marketer, media planner or campaign manager, and sales and marketing manager.
