Adelaide University
3 years full-time
Master advanced marketing techniques and business strategy in this 3-year degree informed by the world's largest centre for marketing research. Designed for students seeking careers in marketing, brand management, and business strategy with practical industry experience.
International students must have completed secondary education equivalent to SACE, a Certificate IV or higher from a registered training organisation, or at least 6 months of full-time higher education study. English language proficiency is required with IELTS Overall 6.5 (or equivalent) with minimum scores of 6.0 in Reading, Listening, Speaking, and Writing. No specific prerequisites or assumed knowledge is required.
Year 1 focuses on building foundational knowledge in marketing principles, consumer behaviour, advertising, and core business courses including accounting, economics, management, and business law. Year 2 develops advanced skills in marketing analytics, market research, customer insights, advertising strategy, and distribution channels, alongside emerging technologies and data analytics. Year 3 emphasizes strategic marketing through branding, marketing planning, service design, and integrated marketing campaigns. Throughout the degree, students complete work-integrated learning through internships and placements, develop computing and programming skills for data-driven decision-making, and build power skills including negotiation, collaboration, and cross-cultural competency.
Adelaide University's Bachelor of Business majoring in Marketing is grounded in partnership with the Ehrenberg-Bass Institute, the world's largest centre for marketing research. The curriculum is developed collaboratively with world-class academics and industry leaders, ensuring students learn contemporary, evidence-based marketing techniques. The university provides extensive industry engagement opportunities, state-of-the-art facilities, and a commitment to developing graduates who are career-ready and equipped to navigate dynamic global business environments.
Graduates are well-prepared for diverse marketing and business roles across industries. Career opportunities include account management, brand management, campaign coordination and management, market research, marketing coordination and management, and media planning. With demand for marketing professionals estimated to grow by around 11% over the coming decade, graduates possess the specialist marketing skills and fundamental business knowledge sought by employers. The degree also provides pathways to further study, entrepreneurship, and leadership positions in business.
